CUPERTINO, Calif. - Apple unveiled a smaller iPhone and iPad on Monday at a product event at its headquarters, focusing on updating existing products while offering another stern defense of its privacy policies.
Chief executive Tim Cook kicked off the event by addressing the company's stance against the government's efforts to force it to unlock an iPhone used by terrorists in the San Bernardino shootings last year. The company has an important duty to protect its customers, Cook said, adding that "we will not shrink from this responsibility."
The line got prolonged applause from Apple employees, analysts and others in the room. After Cook spoke, Lisa Jackson, the former EPA head who is now Apple's vice president of environment, policy and social initiatives, took the stage to talk about the firm's environmental efforts -- a not-so-subtle effort to get on the good side of the image debate.
She announced that 99 percent of Apple's packaging comes from recycled paper or sustainably managed forests.
The time spent on big-picture issues such as privacy and the environment were something of a departure from the typical Apple event formula, which usually aims to highlight shiny new hardware. This event, in fact, was shorter than many, and the company had little in the way of surprises to offer.
One headline: The company lowered the price of the Apple Watch to $299 and announced the release of nylon watch bands.
But the most anticipated portion of the program involved a return to the smaller size of earlier iPhones. Noting that 30 million people have bought smaller phones in the past year, the company said it is taking steps to keep the 4-inch phone in their lineup.
"As you may have heard, we're calling it the iPhone SE," said Apple vice president Greg Joswiak.
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